client:Jordan Reimer
role:Print Design
year:2010
Jordan Reimer is a teenage author and musician. She completed her first novel about young love and music. Appropriately enough, Jordan also wrote a collect of songs to serve as a companion to the book. She wanted a book cover that really resonated with her audience. The first book in the Lucy Ginger Chronicles was entitled Love on Lemon Lane.
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The book was originally titled Love on Lemon Road. The first idea was pretty straight forward. I channeled the youthful nature of the material with a handwritten font.
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From there, I experimented with different grid patterns to generate more movement in the cover. Additionally, I pushed the font towards the same typeface seen on highway signage.
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Switching gears, I dialed things back even further on the cover added guitar picks and lemons for the hero photo.
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As well as doing some small photo manipulation to create a metaphor.
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Finally, doing a 180, I went from a subtle cover to a very loud and intrusive cover.
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The final version ended up being a combination of the first two versions with minor revisions to the copy.